Zahra Siddiquia

Head of Design · Nourish Care

Zahra Siddiquia

I lead design for digital care records, and I build clinical safety and accessibility into the components rather than into a review checklist.

Twelve designers across ten-plus teams. Regulated, high-consequence software used by people who did not choose it and cannot opt out of it.

Selected work How I lead

Career

Where I have done the work

  1. Head of Design Nourish Care

    Directing product design across 10+ teams on a multi-product care records platform.

    2024 present Current

  2. Lead Product Designer Florence

    Grew the design function, built the Nightingale design system, extended UK social care UX into France and Canada.

    2022 2024

  3. Product Designer Evaluate Pharma

    Sole designer on the re-platform of Evaluate's core pharmaceutical data product.

    2020 2022

  4. UI/UX Designer ActiveOps

    [One line on what you did at ActiveOps — your CV has no detail here]

    2019 2020

  5. Freelance Web & Brand Designer Independent

    Independent practice. Web and brand work across sectors.

    2009 2018

Selected work

Three problems worth writing up

Long-form and honest about trade-offs, including the ones I got wrong. The interesting part of care software is rarely the interface.

  1. Redesigning Medication Safety: Cutting Administration Errors in a Life-Critical Workflow

    How a clearer chart hierarchy reduced hesitation and misreads at the point of care. Systems designClinical safetyInteraction designPrototyping     Nourish Care [Confirm dates]

  2. Scaling Design at Speed: Building a System for 8 Designers Across a Care Platform

    Turning inconsistent patterns into shared infrastructure, without slowing the team down. Design systemsGovernanceAccessibilityClinical safety     Nourish Care 2024 — present

  3. From Fragmented to Focused: Giving Care Teams a Shared View of Progress

    Replacing scattered updates with one clear picture of what's on track and what's not. Information architectureInteraction designResearch     Nourish Care [Confirm dates]

Point of view

Six positions I will defend

  1. Cognitive load is a safety property, not a polish concern

  2. Design for the correction, not just the entry

  3. Make the trade-off explicit and let the accountable person own it

  4. A design system in a regulated domain is safety infrastructure

  5. A prototype is the cheapest way to make a clinical risk visible

  6. Stop being the quality gate

Read the reasoning