Head of Design · Nourish

Zahra Siddiquia

Translating regulatory constraints into human-centred design, and design into systems that scale.

Championing design for those who rely on it, and those who ship it. Currently leading 12 designers across 10+ product teams, for a multi-product care platform.

Career overview LinkedIn (opens in a new tab)

Selected work

Three case studies in depth

Written the way I'd brief a team: context, constraints, what we did, what it cost, and what I'd do differently.

Defining the Regulatory Design Strategy for Medication Administration
Leading design for Nourish's emerging native MAR - developing medication administration within our care record system, respecting strict regulatory boundaries. Nourish Care 2025 — Present
The Care Contextual Initiative
Identifying the platform-wide gap between accessibility and clinical safety, and building the design discipline to close it. Nourish Care 2025 — Present
One Design System for Multi-Product Platforms
Built Nourish's first true design system from scratch across three competing front-end stacks, drawing on the same discipline I used to build Nightingale at Florence. Nourish Care, Florence 2022 — Present

Career

Where I've done the work

Head of Design Nourish Care

Directing product design across 10+ teams on a multi-product care records platform.

2024 to present Current
Lead Product Designer Florence

Grew the design function, built the Nightingale design system, extended UK social care UX into France and Canada.

2022 to 2024
Product Designer Evaluate Pharma

Sole designer on the re-platform of Evaluate's core pharmaceutical data product.

2020 to 2022
UI/UX Designer ActiveOps

Designed workforce management software for remote teams.

2019 to 2020
Freelance Web & Brand Designer Freelance

Built websites and brand identities for small businesses across a decade of independent practice.

2009 to 2018