Zahra Siddiquia

About

Short version

I'm Zahra - Head of Design at Nourish Care since 2024, leading product design on a multi-product digital care records platform. Everyday I work closely with passionate and incredible individuals in engineering, clinical, and Product, whilst staying hands-on in design, whether in the canvas or guiding strategy.

The throughline across my recent career has been regulated, human-centred domains. At Florence, I built the design culture and Nightingale design system from scratch and extended the product's user-celebrated UX into France and Canada. Before that, I was the sole product designer rebuilding Evaluate Pharma's pharmaceutical data platform, an area with a very thin margin for error but where the impact is huge.

What this evolves into: translating regulatory constraints into human-centred design, and design into systems that scale - for the people who rely on it, and the teams who ship it.

References

What people who worked with me say

  1. Zahra joined Florence when we had no designers and a product that was rapidly scaling, and quickly put in place a robust user-focused design process, hired a great team and executed. Zahra supported us launching in new countries, releasing new products and moving to a design system. She is a pleasure to work with and a great advocate for the power of good product design.

    Oliver Roberts-Holmes Head of Product, Florence Directly managed Zahra

  2. Zahra's knowledge base is extremely hard to replace, balancing great people management through empathy and encouragement, with skills development and opportunities to feel seen and heard.

    Waseem Akram Product Designer, Florence Reported to Zahra

  3. Zahra was an excellent manager and design lead, who continuously prioritised supporting her team as well as advocating for our users. Under her guidance, I was able to learn and grow, knowing that I could always turn to her for advice when needed.

    Megan Bird UX Researcher, Florence Reported to Zahra

  4. Zahra was an effective design advocate with a technical mind that enabled for the building of a user-friendly design system. Zahra is not only a talented designer but a true leader that leads with full transparency and openness to feedback.

    Mark Johnes Senior Product Designer, Florence Reported to Zahra

  5. Zahra had a huge impact on the B2B market intelligence re-platform project we worked on together. Zahra understood the customers, designed the overall architecture of the site, and solved tricky data and design problems at a granular level.

    Nicholas Bown Senior Product Manager, Evaluate Was on Zahra's team

  6. She was a tireless champion of user needs, having worked hard to understand our customers and gather feedback from them directly. She brought great insight and clarity to a complex set of requirements, and worked with multiple stakeholders and the development team to ensure buy-in for the proposals.

    Richard Parsons Assoc. Director of Product Management, Evaluate Was on Zahra's team

  7. Zahra is extremely good at hearing requirements, understanding problems and then translating them into 100% user focused world-class solutions. She is one of the best designers I have had the pleasure of working with.

    Ulyssa MacMillan VP of Product Platform, Evaluate Directly managed Zahra